Another contribution to our gastronomy is the creation of "Peñón de Ifach" wine, an initiative by the Department of Tourism to promote the city’s gastronomy and make it even more attractive. It is an original and innovative product that honors the Costa Blanca, the land of its origin,
which is why a winery in Alicante, Bodegas Enrique Mendoza, was chosen to produce it.

With this, the Selección Reserva del 94 "Peñón de Ifach" wine was born, composed of Merlot, Pinot Noir and Cabernet Sauvignon, and made from vintages that the winery owns in Villena. It is ruby in color with intense purple and crimson gleams, and an aroma of fruit and wood with fine notes of coconut and vanilla.